ABOUT
More Than Consultants. We’re Change Architects.
With decades of experience in leadership, culture, and organizational transformation, Ranieh Rounce and the HR Evolution Lab™ team blend strategy, innovation, and human insight to help organizations evolve — smarter, faster, and more intentionally.
We focus on what drives lasting change: aligning people with purpose, building systems that inspire performance, and cultivating workplaces where both business and humanity thrive.
Our Founder
RANIEH ROUNCE
With over two decades in senior HR, Ranieh is an experienced people & culture strategist who blends executive leadership experience, innovation, and tomorrow-forward HR practice.
With a track record of transforming culture, leadership accelerators and AI-enabled workplaces, she brings a unique blend of pragmatism and imagination.
Our Clients & Impact
Every organization’s evolution tells a story — of vision, people, and transformation.
Through our partnerships, we’ve helped leaders reimagine how work happens, building cultures
and systems that perform, adapt, and endure.
Case Study #1
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HERE’S WHAT OUR CLIENTS HAVE TO SAY
“Ranieh is a pleasure to work with. She's both an exceptional person and professional. We collaborated for over three years and I've always appreciated her professionalism, responsiveness and kindness. She has great strategic vision and the capacity to execute to the smallest detail. We had weekly strategic meetings and developed communications campaigns, social media content and a VR experience created to reimagine the onboarding experience, and immerse new hires into the organization's culture and values and meet key people virtually, face to face, within minutes. ”
— Pia
HERE’S WHAT OUR CLIENTS HAVE TO SAY
“Because we make everything, we can make pieces that fit together, work together and suit each other”
— Tom Shaw, Founder